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DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY?
How do creators and technology experts understand and speak to the entertainment consumer in the volatile landscape of change? Françoise Bourdonnec is Director of Domestic Designs and Technologies Research at Intel, a driving force within the company’s Digital Home Group (DHG). Their goal is to develop a clear & actionable understanding of daily life globally, and to identify opportunities which enable valuable experiences for consumers, all the while merging original insights with technology. Join Françoise in a thought provoking, engaging conversation with David S. Cohen, Associate Editor, Features at Variety about the people that the creative community and technologies must reach.

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Watch	DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY?- Part One Runtime: 00:02:46:02 Kristin Petrovich introduces panel David Cohen introduces himself Françoise Bourdonnec inroduces herself How does it happen that Intel has an ethnographic research group?
To Watch this clip you must be a member of Creatasphere: A Content Creators Community - JOIN NOW	DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY? - Part Two Runtime: 00:05:14:00 How does ethnographic data change what the engineers do? What and where of ethnographic research What do you find in your research that transcends culture and country?
To Watch this clip you must be a member of Creatasphere: A Content Creators Community - JOIN NOW	DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY? - Part Three Runtime: 00:06:41:10 What did you find that really surprised you? Pictures from the field Space limitations around the world People will go to extreme lengths to make TV a part of their life TV an important part of family social life
To Watch this clip you must be a member of Creatasphere: A Content Creators Community - JOIN NOW	DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY? - Part Four Runtime: 00:05:18:00 Common areas and activities that transcend culture and location Is a new kind of entertaiment emerging? Consumer content creation Gaming as a social event
To Watch this clip you must be a member of Creatasphere: A Content Creators Community - JOIN NOW	DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY? - Part Five Runtime: 00:07:05:16 Digital content archiving Who is helping us relate to our technology? Too many buttons Integrate new technology into our lives
To Watch this clip you must be a member of Creatasphere: A Content Creators Community - JOIN NOW	DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY? - Part Six Runtime: 00:06:24:10 How does this all relate to entertainment consumers and professional content creation? Is there a demand for video media that is "not as good as it could be" but "good enough" similar to mp3 files and the record industry? Is there a pattern on the flip side where people want to see the highest production value? How do you find your niche? How do you make money on the content you create? What does this mean for countries that have different attitudes on piracy and broadband access?
To Watch this clip you must be a member of Creatasphere: A Content Creators Community - JOIN NOW	DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY? - Part Seven Runtime: 00:08:05:02 Q & A How does the attitude toward fees for public television in the US compare to other countries? Is Intel working on digital archiving solutions? Is a flash drive the smart way to go? Archiving and future media compatibility in the motion picture industry Digital archaeology How does embedding play out where you have ubiquitous technology? Technology that aids in planning and remembering things for us can crash
To Watch this clip you must be a member of Creatasphere: A Content Creators Community - JOIN NOW	DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY? - Part Eight Runtime: 00:07:14:18 Do other companies use anthropologists? Are you finding that the media creation companies are also doing this type of research? If not, should they? Was there an effort to look at lower class homes as well as middle class? Did you find stages that countries go through as media becomes more ubiquitous? Is this information available to the public or is it proprietary? Do you see a chance that the fragmentation of the use of television in turn will fragment the social groups that use the television? There seems to be an interesting trend of entertainment being more available to the individual as opposed to groups Where are you going forward from here?

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