Calling all gear-heads! We heard your request for a place to view the newest in cranes, dollies, rigs, lighting and more. So we created Gear Alley – an extension of HD EXPO - Createasphere 2009 where you can learn about the equipment you need to get that critical shot. Gear Alley allows you to roll your sleeves up with hands-on demonstrations of the latest in broadcast equipment.

AGENDA HIGHLIGHTS:

Hard Core, Revolutionary and Indispensable - Must Have and Must See Gear
There's gear that helps you to get the shot and then there's gear that makes you think about the shot in a whole new way: Steadicam. 3D rigs. Cranes. Camera Cars. Every one revolutionizing production -- moving from game changer to indispensable. Find out what's hot, what's cool, and what's coming when you dig in with a panel of operators, cinematographers, lighting experts, product and rental experts in this interactive discussion. Cranes, storage, lighting, camera cars, grip and dolly, tripods, and more. How can you put new products to work on set with maximum success. Don't miss this rare opportunity to see, touch, and discuss with working experts all that gear. Panelists include: Mark August, SOC; David Frederick, SOC; Dan Kneece, SOC David Mahlmann, SOC; and Larry Mole Parker, Mole Richardson. Moderated by: Jessica Sitomer, CEO, The Greenlight Coach. FREE to all Attendees.

GEAR ALLEY Gets Real: Hands On Lighting Session
Join noted cinematographers and gaffers in a hands on, interactive session focused on lighting techniques in a variety of settings. Tips, tricks and tools to help you light the shot no matter what you're shooting with. This is an unusual opportunity to spend an hour in Gear Alley with insightful artists who will share their experience and working information about lighting. FREE to all Attendees.

Exhibitors to be announced shortly.

Need more information? Call (818) 842-6611 or email registration@hdexpo.net