March 6 Schedule - FREE to all Attendees
Hours: 1:00 PM - 8:00 PM

The unmatched quality of seminars and workshops coupled with the impressive of speakers and instructors solidifies HD EXPO's reputation as the industry leader in exploring, developing, and sharing HD and future technologies.

12:30 PM - 2:30 PM, Main Theater
THE DYNAMIC CASE STUDY: FROM PRODUCTION THROUGH POST WITH RED IN THE REAL WORLD
Join Ted Schilowitz, Leader of the Rebellion, (RED Digital Cinema); Michael Cioni, Chief Knowledge Officer, (PlasterCITY Digital Post, LLC); Joseph Toman (disarm films) and Cinematographer Bengt Jonsson for an in depth discussion illuminating the tools that are changing production-post pathways for the creative community. A robust workflow is evolving for working with ultra high-resolution digital footage, as filmmakers take the technology into the real world to shoot 4k and edit and finish features, shorts, commercials and episodics. Employing the RED ONE camera and Final Cut Studio, these experts illustrate how reality meets the promise of cutting edge tools, and gives attendees a viable pathway to apply them. Moderated by: Neil Matsumoto, Executive Editor, ICG Magazine
By registering for the RED and Plaster City Case Study it does NOT guarantee you a seat in the theater. SEATING IS EXTREMELY LIMITED! The seating is based on a first come first serve basis for all attendees that participate in this registration process. To increase your chances of getting a seat, be sure to arrive at least one hour early and be prepared to wait in the pre-registered line on site. HD EXPO, Inc reserves the right to refuse seating to anyone.

Sony’s SRX-R105 4K projector provided by Key Code Media.

1:15 PM- 3:15 PM, INTENSIVE Theater
DIGITAL VISION INTENSIVE WORKSHOP: HD Mastering and DI
Learn how the technologists and artists behind top films and broadcast programming achieve high-quality masters with efficient DI workflows. In back-to-back sessions, Digital Vision guides attendees through "Mastering Digitally-Shot Projects for Cinematic Release" and "Tapeless Workflows for Television Programs and Commercials."

3:00 PM - 4:00 PM, Main Theater
DOES TECHNOLOGY DEFINE THE AUDIENCE OR DOES THE AUDIENCE DEFINE THE TECHNOLOGY?
How do creators and technology experts understand and speak to the entertainment consumer in the volatile landscape of change? Even as technologies expand and the digital home falls into place, the audience is fragmenting, creating, evolving. A few innovative companies have taken non-traditional approaches to understanding how and what their audience is watching. Françoise Bourdonnec is Director of Domestic Designs and Technologies Research at Intel, a driving force within the company’s Digital Home Group (DHG). Their goal is to develop a clear & actionable understanding of daily life globally, and to identify opportunities which enable valuable experiences for consumers, all the while merging original insights with technology. Join Françoise in a thought provoking, engaging conversation with David S. Cohen, Associate Editor, Features at Variety about the people that the creative community and technologies must reach. What do they really want to see? How will they see it? How are they redefining content creation? This is an unusual opportunity to learn about industry-defining research from a leading expert.

3:45 PM - 5:45 PM, INTENSIVE Theater
SONY INTENSIVE WORKSHOP: XDCAM EX
Sony's new XDCAM EX camcorder will expand upon the XDCAM line of tapeless acquisition systems, using flash memory technology. Sony and industry experts will examine the features, performance, workflow and image acquisition capabilities of this new camcorder.

4:00 PM - 6:00 PM, Oasis Patio
SPEED DATING WITH INDUSTRY EXPERTS
Sponsored by Studio Monthly
This is a unique industry opportunity to ask a technology/entertainment industry expert your burning questions, get insider tips, how-to and knowledge of future trends. The selected participants will be chosen by lottery through both online and day of requests made at registration. Each participant receives 5 minutes with an expert at which time a bell is rung and participant moves to next expert. There will be follow up time with the experts once the rotation is completed. LOTTERY CLOSES FEBRUARY 15. Please check the Speed Dating box on the registration form to be entered in the lottery. Winners will be notified via email. Experts: Bill Missett, Senior Editor, Laser Pacific Media (A Kodak Company); Cory-McCrum Abdo, Post Production Supervisor (Finding Neverland, Bad Santa, Stranger Than Fiction and many others); Jim Matlosz, Director of Photography; Alan Silvers, Director of Business Development, Lowry Digital Images; and more experts to be announced shortly.

4:30 PM - 6:30 PM, Main Theater
PANASONIC INTENSIVE WORKSHOP: HPX3000 Intensive on new
Panasonic AJ-HPX3000
This INTENSIVE is a comprehensive overview of the AJ-HPX3000 targeted to DPs, DITs and other creative and production professionals. The HPX3000 is the industry’s first native 1080p one-piece camcorder for master-quality acquisition. With 2/3”, 2.2 million 3-CCDs, the HPX3000 captures cinema-quality images in full-raster 1920 x 1080 resolution with 4:2:2 10-bit sampling, utilizing AVC-Intra, the industry’s most advanced compression technology. The solid-state HPX3000 also offers industry-standard DVCPRO HD recording, gamma settings including VariCam Film-Rec, innovative new technologies such as Chromatic Aberration Compensation (CAC) and Dynamic Range Stretch (DRS), and up to 200 minutes of 1080 24p recording (with five 32GB P2 cards). Designed for episodic television, filmmaking and commercial production, the HPX3000’s high quality, affordability and intuitive film camera-like operation will astound you.

6:00 PM - 8:00 PM, Oasis Patio
EVENING RECEPTION