HD EXPO March 2008 Speakers

Françoise Bourdonnec, Director of the Domestic Designs and Technologies Research Team, Intel’s Digital Home Group

Françoise Bourdonnec is Director of the Domestic Designs and Technologies Research Team for Intel’s Digital Home Group. This inter-disciplinary team of design, social science and quantitative researchers develops a clear & actionable understanding of daily life in a range of countries all over the world in order to identify platform opportunities & influence corporate and DHG strategic direction and planning. Françoise has done fieldwork in the US, France , Russia and Australia, and has degrees in Anthropology (PSU), International Management (Thunderbird) and Finance (Ecole Supérieure de Commerce de Paris). She has been with Intel since 1991.

Event: Does technology define the audience or does the audience define technology?